ProConnect is a third party logistics company incorporated in 2015 to capture the Middle Eastern 3PL market with prime focus on achieving optimal efficiency and customer satisfaction.

Headquartered in Dubai, UAE, we have the ability to do more than just support your business operations, with our sophisticated package of end-to-end integrated supply chain solutions. ProConnect services cater to all verticals, including new age businesses and mission-critical support.

With 650,000+ sq. ft. of warehousing space, valued partners across verticals and operational excellence with diverse technologies, we revel in the domain of logistics, catering to multiple market sectors according to their own unique requirements!


Industry Associations

Our Team

Raj Shankar

Managing Director

Raj Shankar

Managing Director

Mr. Raj Shankar has been the Managing Director of Redington India since October 2014. He also serves as a Chairman on the board of Redington Gulf and Arena Bilgisayar. Prior to 2014, he served as Deputy Managing Director for Redington India and Managing Director for International operations of Redington. He has been instrumental in building operations of Redington in the Middle East and taking the Company to a leadership position in the region. He led the expansion of the Company into Africa in 2004 and Turkey in 2010. Before joining Redington, he worked with reputed companies in the textile and pharmaceutical sectors for over a decade, both in India and International markets. He holds a Master’s Degree from BITS Pilani, India.

Sriram Ganeshan

Director and Chief Financial Officer

Sriram Ganeshan

Director and Chief Financial Officer

Mr. Sriram Ganeshan is a Director on the board of Redington Gulf since January 2017 and the Chief Financial Officer for Redington Gulf since 2006. He is responsible for financial management of the company and also spearheads the IT function and Shared Services Center for Redington Gulf. Mr. Ganeshan has been with Redington since 2000 and has played a significant role in acquisitions made by Redington Gulf. Prior to joining Redington Gulf in 2000, he worked with KPMG in India where he worked clients in multiple sectors. He has also been a panelist on various Industry forums on Trade Finance. Mr. Ganeshan is a Chartered Accountant from the Institute of Chartered Accountants of India and has completed the Executive Development Program at the Wharton School, University of Pennsylvania.

S. Chidambaram

Senior Vice President

S. Chidambaram

Senior Vice President

Mr. Chidambaram is a postgraduate in Operations Management from the All India Management Association in Delhi, India. He joined Redington India in December 1995 as Regional Manager Supply Chain Management for the Western Region. Chidambaram moved to Dubai in 2004 to set-up supply chain logistics for Redington Gulf FZE. Today, he leads the supply chain function for Redington across Africa, CIS countries, and the Middle East. He is also entrusted with building the groups 3rd party warehousing and freight forwarding business, ProConnect Logistics, in Africa and the Middle East.

Core Values


To quickly and effectively change and grow with global and regional markets.


With our customers and our suppliers, we put our heads together to get the job done.


Our technical and market expertise runs deep.


We work with an open mind and no bias – other than making our customers successful.


We believe in keeping things simple, both for consumers and organization.


Reflected throughout the company communications, trust is a pre-requisite for us to achieve a synergy with both internal as well as external stakeholders.


We believe in openness and promote it within the organization.

Established in 1993, Redington has traversed an eventful and exciting journey to evolve from very humble beginnings into the company we are today. The incredible journey has seen us emerge from one brand, one product category, and one market into a US $6.6 billion distribution and supply chain solutions provider to over 220 international brands in IT and Mobility spaces, serving 30+ emerging markets.

Redington is present in more than 30 markets encompassing India, Middle East, Turkey, Africa and South Asian regions including Singapore. We partner with over 200 international companies to bring their products to consumers across emerging markets.

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